hedstudio
Paul Fryer logotype

Bespoke coding gave us the flexibility required to help communicate the world of Paul Fryer to the web in a fitting and interesting way. Size, sequence and margin values of images on the homepage randomise to create a unique layout with each visit. Logo and navigation type is squashed up to be illegible until user hovers over to convey a sense performance. These interactive devices help underpin Paul's irreverent art practice. The custom coded admin allows for easy maintenance and sequencing of all content including embedded of Vimeo movies.
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Paul Fryer logotype
Paul Fryer website layout
Paul Fryer website layout
Paul Fryer website layout
Paul Fryer website layout