About HED

A simple design language is used to create unique websites for design aware, culturally informed brands. Our sensibility and technical expertise helps us translate brand values to the web and grow awareness for our clients. 

Over the years, HED has built websites for brands like Frieze Art Fair, Conran Group, Plain English and Arnold & Henderson including many sites for art galleries, artists, photograhers, architects, fashion and jewellery brands.

It's not just how it looks, but equally how it works - functionality is kept simple and instantly understandable. Intuitive usability design and clear information hierarchy help achieve a cohesive and intentional presence that reflects well on your brand.

Our websites are no-nonsense communication tools that disallow big design to upstage identity, content or product. We focus on the basic principles of usability, information and layout design to provide visitors with a unique and memorable online experience.