Carolina Bucci
Website design and development
High-fashion, creative and feminine. A simple product viewing site that works well on all screen sizes and doesn't usurp the content. Custom Admin and SEO compliance allows Carolina Bucci to maintain a highly relevant and brand coherent web presence. Under development.
Sebastian Conran Associates
Website design and development
Award winning product design studio Sebastian Conran Associates needed a simple portfolio site to present their work clearly. HED worked closely with SCA to produce a clean and functional site whilst optimising SEO compliance. The custom Admin has been developed to fit the frontend providing versatile editing facilities with no extraneous functionality, helping the site convey SCA's beautiful and highly functional product design language.
Adam Richards Architects
Website design and development
Coherent and poetic, their work is varied and diverse, from houses and furniture to follies and complex public buildings. Adam Richards Architects is an award winning practice that designs buildings that relate to the times we're living in. Their contemporary design language and use of materials feels slightly old-world so we worked closely with them to build a website based on a book - we feel this positions them perfectly, communicating a more tactile approach.
Mustique Island
Online positioning, photography, website design and development
The island of Mustique is an elegant oasis where simplicity meets luxury. Layout design and content draw upon these values in an unpretentious and simple way. The bespoke, intuitive Admin Tool has been integrated with front-end design, allowing The Mustique Company to edit and upload content independently. Working closely with photographer David Brook, a classic contemporary style and format was developed to fit the page layout. Usability, navigation and search functions have been pared down, encouraging users to explore freely. Ultimately, the online experience reflects the on-island holiday experience.
Riad Kitula
Photography, website design and development
Situated in historic Marrakech, Riad Kitula is steeped in local culture and adorned with great art. HED translated the house style to the web to help manage visitor expectations and position the riad as a unique, magical and unpretentious retreat.
Villa Vercenni
Identity, photography, social media, website design and development
Full-browser photographic slideshows give clients a charming and concise view of the location and accommodation. A design decision to pare down the website and reduce text shifted the focus to the beauty of the villa. A detailed PDF document with property and local information can be downloaded for reading on a phone or printing from a PC. A social media campaign has been designed to reposition the villa as a wedding and event venue, drive website and raise awareness.
Petersham Properties
Online identity, SEO, website design and development
The online positioning and marketing of the villa rental start-up reflects a bespoke and personal service. Functionality and structure were kept as simple and accessible as possible to ensure unhindered access to content. The custom-built Admin Tool allows Petersham Properties to create engaging category titles whilst including further SEO compliant links in the page footer. We built an easy to use booking enquiry form allowing users to select available days, a functionality that can also be managed by house owners.
Gurr Johns
Online positioning, design and development
Gurr Johns’ online presence reflects it's prominence in the art market, a trusted valuer and established fine art consultancy with nearly 100 years experience. We've let the art speak for itself, reducing identity, line and device to a minimum. The visual experience varies as a random sequence of images appear throughout the site. The Admin allows Gurr Johns to edit and update content themselves whilst custom site structure allows HED to implement ongoing development.
Plain English
Website design and development
Working closely with Studio Frith, we created a site with handmade sensibility and typographical coherence with the company brochure. Layout and functionality reflect the clean lines and artisanal values of fine joinery and bespoke kitchen design. An extensive SEO server-side campaign was executed, tagging images and including page titles and description meta tags that serve to optimize page ranking in search results. We launched plainenglishkitchensblog.co.uk to improve CRM and SEO.
Arnold & Henderson
Website design and development
Caterer and canteen to the art world, the client’s food concept is seasonal and elegantly simple. The website identity and aesthetic was positioned to reflect their focus on clean and honest food presentation. Proof of its usability, the site has remained unchanged for four years and continues to collect subscribers who read the daily lunch menu. The Admin allows the client to manage subscribers, send HTML emails and update menus and images regularly. This is one of our most successful sites, both for its intuitive simplicity and measurable commercial benefits to the client year on year.
Mother of Pearl
Website design and Flash development
Maia Norman's uber-cool women’s fashion brand has become a worldwide success while maintaining its unique and culturally informed identity. The website presents two collections annually in a highly visual, fun and intuitive way, and its Flash interface allows users to vertically pan full-screen images. HED optimizes images and maintains the website manually season to season.
Melrose and Morgan
Website design and development
The website is a vehicle for the meticulously sourced, high quality produce and prepared foods sold at this premium grocer. Working in conjunction with Studio Frith, HED created a user-friendly framework with an intelligent information hierarchy. The client can update the daily menu, execute e-marketing campaigns and send emails through the HED mailer tool, which is part of the custom-built Admin. Seasonal PDF buttons with custom graphics which promote holiday hampers and other offers are manually updated. An ordering facility was added, which the client manages.
Laura Bartlett Gallery
Website design and development
The gallery experience is translated to the web, providing a unique online identity for the art and artists represented. A reduced typographic layout aides navigation and legibility. Text as image is an essential part of the identity, via Times live text, negative space and link-rich content. Each exhibition is presented as a linear series, supported by artist biographies.